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A2P 10DLC
A2P 10DLC is the US carrier registration required to text from local 10-digit numbers. In GoHighLevel each sub-account registers a brand and a campaign.
Agency Account
The agency account is GoHighLevel's top level, where an agency manages sub-accounts, snapshots, agency users, billing and white-label settings.
API Rate Limit
GoHighLevel's API rate limit caps requests at 100 per 10 seconds and 200,000 per day, counted per app for each sub-account or agency it's installed on.
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Call Recording
Call recording in GoHighLevel saves audio of calls on your phone numbers. Recordings play from the contact's conversation history but are hard to export.
Contact ID
A contact ID is the unique string GoHighLevel gives each contact. It appears in the contact's URL, and the API and webhooks use it to find the contact.
Conversation
A conversation is a contact's message thread in GoHighLevel, combining SMS, email, calls, chat and social messages in one timeline.
Custom Field
A custom field stores extra data on a GoHighLevel record, such as a contact or opportunity. Each has a type, a folder, a unique key and a merge tag.
Custom JS
Custom JS is the agency-level GoHighLevel setting that loads your own JavaScript into the app for every sub-account, used for add-ons and UI tweaks.
Custom Object
A custom object is a record type you define in GoHighLevel, like properties, policies or vehicles, with its own fields and associations to contacts.
Custom Value
A custom value is a sub-account-wide variable in GoHighLevel, like a business phone or booking link, reused in emails, SMS and funnels by merge tag.
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Field Key
A field key is the unique identifier GoHighLevel gives a custom field, like contact.loan_amount, used in merge tags, workflows, webhooks and the API.
Form Submission
A form submission is the record GoHighLevel saves when someone fills out a form. It creates or updates a contact and can trigger workflows.
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Marketplace App
A marketplace app is an OAuth integration from the HighLevel App Marketplace that an agency or sub-account installs to grant scoped API access to a vendor.
Media Library
The media library (now Media Storage) holds a GoHighLevel sub-account's images, videos and files for funnels, sites and emails, each with a public link.
Merge Tag
A merge tag is a placeholder in double curly braces, like {{contact.first_name}}, that GoHighLevel swaps for real data when a message or page is sent.
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Pipeline
A pipeline in GoHighLevel is a set of ordered stages that opportunities move through, like New Lead to Closed, shown as a board on the Opportunities page.
Private Integration Token
A Private Integration Token (PIT) is a static GoHighLevel API token with scopes you choose, letting your own tools call the API without OAuth.
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Smart List
A smart list is a saved, filtered view of contacts in GoHighLevel that updates automatically and is used for bulk actions like SMS, email and tagging.
SMS Blast
An SMS blast is one text sent to many GoHighLevel contacts at once, usually from a smart list bulk action or a workflow, often followed by a resend.
Snapshot
A snapshot is a saved copy of a GoHighLevel sub-account's setup (workflows, funnels, fields, values, tags) that agencies load into new client accounts.
Sub-Account
A sub-account is one client workspace in a GoHighLevel agency, with its own contacts, fields, workflows, numbers and users. The API calls it a location.
Survey
A GoHighLevel survey is a multi-slide form that asks questions a step at a time, with conditional logic to skip slides or disqualify respondents.
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White Label
White label in GoHighLevel means an agency rebrands the platform with its own name, logo, login domain and links so clients see the agency's software.
Workflow
A workflow is GoHighLevel's automation builder: a trigger like a form submission or tag starts a run of actions such as SMS, email, waits and branches.
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